Poster Design
Release time:
2021-09-26
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On December 28, 1895, the Lumiere brothers in France screened short films such as "The Train Arrives" to 35 viewers in a restaurant in Paris. At that time, the poster titled "Lumiere Film" may have been the world's first movie poster.
Early movie posters were purely used for promotional purposes, such as most promotional posters in stores, which were hand drawn, also known as hand drawn movie posters. Its authenticity is relatively rare. The early famous Hollywood films "Gone with the Wind", "Breakfast of Tiffany", and "Casablanca" all had hand drawn posters, with exquisite and detailed visuals, still possessing high artistic value.
With the popularization of movies and the advancement of poster production technology, movie posters themselves have become a type of artwork with appreciation and collection value due to their exquisite visuals, unique expressive techniques, and rich cultural connotations. However, foreign poster collectors generally only collect original movie posters, and of course, their front and previous editions are highly favored due to their scarce quantity and huge potential for appreciation.
Movie posters and other movie derivative products. From a functional perspective, it can be divided into two categories: the first category is for advertising and promotion purposes, and its products are often labeled with the words "For Promotion", mainly used for advertising in film companies, cinema posters, and gifts for audiences. The first type of product cannot be used for sales. The second type is available for sale. The movie posters, postcards, keychains, commemorative cards, mugs, T-shirts, and more that everyone sees in Shanghai are all derivative products of movies. Movies and their derivative products have long become a culture, influencing generation after generation and entering the lives of millions of people.
Most movie posters today have exquisite visuals, and even for the same movie, different versions from different countries may have different expressive techniques and may highlight different themes. A regular movie poster only has one or two pages, while a best-selling blockbuster may have dozens of pages. The poster for the TiTanic movie should have the most pages.
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